What Does a Full-Service Amazon Agency Do? Services Explained
The 12 Core Services of a Full-Service Amazon Agency
1. Listing Optimization
Keyword-rich titles, benefit-driven bullet points, SEO-optimized product descriptions — written and continuously updated to maximize search visibility and conversion rate.
2. PPC Advertising Management
Full Sponsored Products, Sponsored Brands, and Sponsored Display ad management. Includes daily bid optimization, campaign structure, keyword harvesting, and ACoS management.
3. Brand Strategy & Registry
Brand Registry enrollment, trademark coordination, brand story development, Amazon Storefront design, and ongoing brand protection monitoring.
4. A+ Content & EBC
Enhanced Brand Content (EBC) design and copywriting, including brand story modules, comparison charts, lifestyle imagery integration, and premium A+ Content for top-selling ASINs.
5. Product Launch Management
End-to-end new product launch support: keyword rank strategy, launch PPC structure, review velocity planning, vine enrollment, and inventory pre-positioning.
6. Inventory & FBA Management
Demand forecasting, reorder point calculations, stranded inventory resolution, FBA fee auditing, and IPI score management to prevent stockouts and overstock penalties.
7. Competitor Analysis
Regular monitoring of competitor listings, pricing, reviews, and keyword strategies. Identifies threats early and surfaces whitespace opportunities in your category.
8. Review Strategy & Reputation Management
Automated Request-a-Review enrollment, Vine program management, negative review response strategy, and proactive review monitoring to protect your star rating.
9. Keyword Research & SEO
In-depth keyword discovery using Helium 10, Jungle Scout, and Amazon-native tools. Continuous backend keyword optimization, search term reports, and organic rank tracking.
10. Analytics & Reporting
Weekly and monthly performance dashboards covering sales, ACoS, TACoS, organic rank, conversion rate, BSR, and inventory health — with actionable insights, not just numbers.
11. Account Health Monitoring
Daily monitoring of Seller Central health metrics, policy compliance, suppressed listings, stranded inventory alerts, and proactive issue resolution before Amazon escalates.
12. International Expansion
Market-entry strategy for new Amazon marketplaces, listing localization, cross-border FBA setup, VAT compliance guidance, and international PPC campaign management.
What a Typical Month Looks Like with Kinor Partners
Week 1: Performance Review & Optimization Sprint
Review prior month KPIs, adjust PPC bids, harvest new keywords from search term reports, update listings based on ranking data
Week 2: Content & Competitive Intelligence
Monitor competitor moves, A/B test listing elements, update A+ Content if needed, review and respond to new customer feedback
Week 3: Inventory & Operational Review
Review FBA stock levels vs. velocity forecasts, submit reorders with appropriate lead time, resolve any account health issues, audit FBA fees
Week 4: Strategy Meeting & Monthly Report
Deliver full monthly performance report, align on next month priorities, review pipeline of upcoming launches or promotions, discuss market trends
Kinor Partners Service Plans
We offer three engagement models designed to match where you are in your Amazon growth journey:
- Basic Plan ($15K one-time): Account setup, listing optimization, PPC launch, and 90-day strategy roadmap — ideal for new or relaunching sellers
- Pro Plan ($2K/month): Full ongoing management including PPC, listing updates, monthly reporting, and dedicated strategist access
- Enterprise Plan (10% of sales, min $500/mo): Performance-aligned partnership where we grow when you grow — includes all Pro Plan services
- Advisory ($150/hr): On-demand expert guidance for specific challenges, audits, or strategy sessions
See What Full-Service Looks Like for Your Brand
Get a free account audit and a custom proposal showing exactly what we'd do for your Amazon business in the first 90 days.
Request a Free AuditDo I give the agency access to my Seller Central account?
Yes — you grant the agency User Permissions in Seller Central, allowing them to access your account without sharing your login credentials. You maintain full ownership and can revoke access at any time. Kinor Partners operates under a transparent, limited-access model — you're always the account owner.
What's the difference between full-service and PPC-only management?
A PPC-only manager focuses exclusively on your advertising campaigns. A full-service agency manages PPC plus listing quality, organic SEO, reviews, inventory, account health, and brand strategy — resulting in a compounding effect where each channel reinforces the others.
How does an agency handle new product launches?
A full-service agency starts launch prep 4–6 weeks before a product goes live: keyword research, listing copywriting, A+ Content creation, Vine enrollment if eligible, PPC campaign structure, and inventory positioning. The first 30 days of a launch are critical and require daily active management.
Will you work with my existing team?
Absolutely. Many Kinor Partners clients have an in-house operations person or a VA. We structure our engagement to complement your existing team — handling the high-skill strategy and execution work while keeping you informed and in control of the big picture.